In December of 2000, Freestyle became CBS MarketWatch's online agency of record. The relationship kicked off with Freestyle creating an integrated online and print advertising campaign for the CBS MarketWatch.com Survivor Investment contest.

The contest uses the popularity of the CBS Survivor television show and the lure of a $50,000 prize to the individual who has the best performing portfolio that is created by using a mock $100,000 to invest. Freestyle developed a campaign that incorporated the indelible images of the first Survivor show that took place on a tropical island.

In January, 2001 the second Survivor Investment Contest aired, "In This Jungle." On location in Australia, the theme changed from a lush, tropical island to the arid Outback. To keep the campaign current, Freestyle launched a second phase of ads to match and stay consistent with the look and feel of the new Survivor show.

The most recent phase of the campaign was an interactive rich media game, Crocs-N-Kanga. The object of the game is to hop across the moving stock portfolios on a bar chart and land on the category that reaches the $1,000 value before time runs out.

Print Magazine Ad	HTML E-Mail	Crocs-N-Kanga Rich Media Game	Survivor Banner